Each of the previous tools involves communication and can advance your program beyond the traditional information campaign. Information is powerful, yet can be even greater when used in combination with prompts, norms, incentives and commitment.
Here are some tips for a great communication component:
Before starting a campaign, it is essential to know about the audience you are trying to reach. A software program called PRIZM can help with that. Using Neilson, census and Equifax data, along with almost a million personal surveys, the company created a marketing database.
A small, free version is available at My Best Segments. When you type in a ZIP code it gives you a snapshot of the community including:
Oral communication is an essential tool when attempting to reach members of the community. Below are some successful examples of organizations that have used oral communication.
A. Land-of-Sky Regional Council's Mobile Environmental Learning Center
B. Mecklenburg County PLANT Program
Written communication can also be a very successful tool at reaching the desired demographics and participants of your program. Written communication can be visually posted as a consistent reminder to an individual about the importance of your message.